PRODUCER’S VOICE

Birdy brand bar tools are a complete deviation from what was considered common sense in the bar industry. Birdy bar tools are developed based on a totally new concept: to create the ideal tools by removing all that’s unnecessary and finishing with an advanced design and unparalleled functionality. Even so, communicating these remarkable new products to audiences overseas required a factor to distinguish Birdy products from those of competing brands. Together with Erik Lorincz, the head bartender at the legendary American bar in the Savoy Hotel, we refined the products and gave Birdy the prestige it deserved. The new line, Birdy by Erik Lorincz, features bar tools manufactured based on advice from Erik, including optimal weight and thickness for bartenders overseas. The packaging is an extension of the line, making use of Erik’s face and signature. In the instruction manual, the technology and benefits are clearly explained before Erik’s take on the user benefits, and finally original cocktail recommendations. We are currently finalizing negotiations to start sales in Germany and the UK, and are working on expanding the lineup.