Becoming the Knot That Ties the World Together

As for the reasoning behind the brand name Knot, it comes from the driving force of the product which is the simple desire to create a watch that can serve as the knot that ties the world to Japanese culture. With the advent of the smartphone and other digital devices, more so than for telling the time, watches and clocks have become a type of fashion people use to express themselves. This is exactly why we think something like Knot watches, with its bold presence as everyday use personal wear, can become the means to root Japanese culture in the everyday lives of people around the world. By reviewing the process of distribution and bringing the cost of one strap down to the price of a t-shirt we succeeded in making our product available to a wide variety of consumers. Starting within the ASEAN region, we will continue to create knots that tie Japan to the world on the wrists of people everywhere.