PRODUCER’S VOICE

Kawaii is said to be the most dispersed Japanese word in the 21st century, and people worldwide are showing increased interest in kawaii culture. In this project, I want to approach markets that are keen on art and kawaii culture all over the world for clothing, accessories and sundries of a fashion brand called 6%DOKIDOKI directed by Sebastian Masuda, the man leading “Harajuku kawaii culture”. Local networks are being set up and other works are progressing with the cooperation of specialists, namely Nao Tasaki ( a New York resident ), an art manager who took an active part in Takashi Murakami’s studio called Kaikai Kiki; the other is Eva de Klerk, the developer of an art village called NDSM in Amsterdam, the Netherlands. In cooperation with one of Masuda’s art projects, Time After Time Capsule, staged in Miami and New York in the U.S., we will conduct market research, improve existing products and carry out public relations activities, in order to acquire sales channels to retail outlets at internationally distinguished art galleries.