PRODUCER’S VOICE

Using traditional Japanese crafts as a base and collaborating with recognized designers and trend-setting sales companies in Singapore (our target market ), we developed new products and improved existing products to better accommodate local demands. Everyone relates to Japan in many different ways, so we decided to add two main target groups – Japanese culture enthusiasts who are willing to buy high-grade Japanese goods, and trend-conscious consumers with an affinity for Japan. We chose local crafts such as Arita porcelain, multi-layered cotton gauze, Takaoka casting crafts and hand-made glassware from Tokyo, to transform them into items that reflect the local culture of gift-giving and day-to-day lifestyles. In other words, products with the designs, shapes and sizes that meet local needs are produced using local Japanese craftsmanship and techniques. Historical Japanese craftsmanship and Singaporean culture are reflected in each of our products.