Challenging with the newest product in 400 years

Due to its translucency, whiteness and high durability, Arita ware has been favored by not only Japanese people but also people around the world through the ages. However, if we continue to produce existing products alone under present circumstances, where consumers’ preferences and lifestyles are changing at a rapid pace, Arita ware might lose its place in the market at some point in the future. This sense of crisis propelled us to develop the ceramic filter with an unprecedented filtering performance. What we really wanted to create during the ten-year trial-and-error process was not a refined version of traditional craft commodity but a brand new Arita ware product possessing unique values. We will make inroads into North America, where people love coffee, with this innovative product - our newest in Arita’s 400- year history. Our aim is to develop it into an engine that drives the growth of the entire Arita area.